Behind the Scenes of McDonalds Emojis Ad

Have a look at how Paris VFX/motion house Mathematic helped the ever-rising emoji tide hit some sort of crest last week (hopefully) when agency BETC and French directing collective We are From LA released their McDonalds ad starring a cast of bowling-ball-headed emoti-citizens.

Watch the finished spot:

Agency: BETC
Directors: We are From LA
Prod: Iconoclast

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