Behind the Scenes: IKEA “The Joy Of Storage”

Here’s how the CG (from MPC) and the puppetry (from Jonny & Will at Blinkink) came together to make Dougal Wilson‘s new IKEA spot so engaging. MPC’s 3D and 2D teams completed over 35 VFX shots in three weeks, including the creation and animation of the T-shirts and multiple location enhancements.

The finished spot:

Production Company: Blink
Director: Dougal Wilson
Producer: Ewen Brown
Exec. Producer: James Bland
Production Manager: Lucy Jones
Lighting Cameraman: Lasse Frank
Puppeteering: Jonny & Will @ Blinkink
Editor: Joe Guest @ Final Cut
Post Production: MPC
Agency: Mother
Agency Producer: Mother
Creative Directors: Mother
Creatives: Mother

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