SHED For IGA Aide Gourmet

Up against a challenging two-month production schedule, Montreal animation shop SHED turned out this ornately detailed CG wonder for Canadian supermarket IGA. Agency: Sid Lee.

From Jean-Sebastien Guillemette, 3D artist at SHED: “We had to create the concepts, storyboard, animatic and final rendered animation from a scenario the agency Sid Lee wrote. The character design were of a great concern to the clients because even though the goal was to deliver a cartoon-ish animation, the character couldn’t look too “funny”. The whole project had to be balanced between cartoon and realism.”

We’ll always post a good making of too:

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