Wieden & Kennedy’s latest campaign for Orange in Romania gets a comic boost with this character piece from Nexus stars Smith & Foulkes, “Our last commercial had a cast of thousands [watch it here] so it was fun to work on a very simple set up with just the 2 characters to drive the comedy. It meant we could really play with their personalities and the relationship between them. If only Millidge and Doig, our character animators, would stop behaving like Millidge and Doig, the characters, then things could get back to normal”. The campaign includes TV, posters, press, in-store and online.


Production Company: Nexus Productions
Producer: Julia Parfitt
Director: Smith & Foulkes
Post-production House: Nexus Productions
Sound Design: Brains & Hunch
Agency: Wieden + Kennedy, London
Creative Directors: Tony Davidson & Kim Papworth
Copywriter / Art Direction:  Pete Gatley
Agency Producer: Julia Methold

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