Studio: Gravity NY
Info from Gravity: “Microsoft Advertising and Y&R New York have turned to Gravity, an international visual effects, design and brand communications company, to create and produce an original, long-form web content piece promoting various Microsoft tools within a case history study for Johnson & Johnson’s Zyrtec product. The piece runs over two-minutes in length and is full CG animation.
“The Gravity-produced content piece, was commissioned by Microsoft Advertising to appeal to CMOs and media buying agencies, so that they will consider using the innovative advertising tools available from Microsoft. These tools, including the MSN portal, Windows Mobile, Skype and Xbox, can be utilized as media outlets to reach millions of Internet users.”
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