THE NEW FLIGHT PLAN FOR 3D CARS

I have nothing negative  to say against the new Vauxhall "Astra" spot from Glassworks, in fact I quite like it. What I do want to comment on is that it’s the latest appearance in what I’m going to call the "3D flipping car" genre that’s been picking up some speed over the last 15 months. 

vauxhall.jpg 

Here’s a quick review of this lighter-than-air 3D vehicle style: it all started with its early ResFest/Stash11 exposure with Reuben Sutherland’s Pheonix Foundation video (which you can view here), then again by Sutherland this time in the advertising world for Mini (here), followed by its US mainstream adoption by Buf for FoxSports NASCAR (here), and now Vauxhall in the UK – and at no small cost either, this latest spot took Glassworks 10 weeks of 3D and Flame work to complete.

Comments
4 Responses to “THE NEW FLIGHT PLAN FOR 3D CARS”
  1. dmc says:

    Go Reuben! Imitation is the …

  2. pete says:

    yeah this kind of reeks of poo. Reuban’s promo was anti-car so i can imagine he is really chuffed car companies are so inspired by his work.

  3. m1lk3rman says:

    Hey i like the song on phoenix video…anyone know the name of the band?
    😀