weareseventeen Rebrands BT
London’s weareseventeen on their new on-air re-design for BT: “Previously known as BT Vision, the decision was taken to align the platform with the corporate identity; naming it simply ‘BT’ and using a refreshed version of their established logo to brand the service.
“Rather than simply using the marque as a badge, we looked to create a system where the logo itself evolves and transforms to become a fundamental device within which exists an entire world of intriguing and compelling entertainment.
“The variety of programming moods and themes are all evoked in the abstract action that takes place within the transformed logo. Combined with a color-coded genre branding system, every part of the package is versatile enough to work across any programming category whatever the tone.”