From the release:
Long before launching campaigns for global brands or directing award-winning content, Damon Meena and Aaron Baumle were friends growing up in Louisville, Kentucky. Their creative paths later intersected at the School of the Art Institute of Chicago, where a shared visual sensibility began to take shape, one grounded in storytelling, design, and creative experimentation.
In 2000, Damon founded Transistor Studios, a boutique creative studio that quickly earned a reputation for its design-forward approach to storytelling. Aaron joined as the studio’s first hire and, over the years, helped evolve Transistor into a full-service production company, eventually becoming its Executive Creative Director and Partner.
Together, they led Transistor in producing award-winning campaigns and projects across live-action, animation, and motion design for clients included Apple, New Balance, Ford, Coke, HP, NFL, and Nickelodeon, to name a few.
Now, building on that legacy, they’ve launched Spiders & Sparrows, a director-led, globally connected creative production company designed for today’s ever-shifting creative landscape, purpose-built to lead 360-degree production from concept to delivery.
With a flexible, modular model and a curated roster of top-tier talent spanning live-action, design, animation, experiential, photography, and AI-driven production, Spiders & Sparrows offers a new kind of collaboration. Each project is shaped by a custom team built for agility, creative depth, and seamless execution from pitch through post.
“AI-powered production is no longer an experiment, it’s central to how we move faster and explore more visually daring ideas,” says Damon. “Integrating AI into our process allows us to prototype, iterate, and deliver in ways that expand creative possibilities while staying nimble for clients.”
“We built Transistor to push the boundaries of design and storytelling when that space was still emerging,” adds Damon. “Spiders & Sparrows is our next evolution, more agile, more global, and shaped around how work actually gets done today.”
“We’ve seen what works and what slows teams down,” says Aaron. “Spiders & Sparrows is about distilling what matters: great people, brave ideas, and the freedom to build things the right way.”
Damon continues: “Transistor meant a lot to us, and always will, but it started to feel like a name we’d outgrown. This is the next chapter in a story that’s been unfolding for years. The same creative spirit, now with a fresh identity, new creative talent, and bigger possibilities. Spiders & Sparrows gives us space to stretch, to evolve, to collaborate in new ways, and to take on work that reflects where the industry is going, and where we want to go with it.”