Holdframe Joins Forces with School of Motion
From the release:
After two years, innovative online learning resource Holdframe has teamed up with the leading online motion design educator, School of Motion, to create a totally new type of learning experience.
Holdframe was created in 2018 by Joe Donaldson. From the start, their mission was simple: to celebrate the exceptional work being made in the motion design and animation community while exploring what happens when we offer total transparency into our processes and how we work.
Joe Donaldson: “Holdframe started as a radical idea: What if we took something that has historically had little to no value — project files that are collecting dust on hard drives all across the world — and shared it with the community?
“What would happen if we collectively offered total transparency into how we work? And in turn, what if we sold these files at a reasonable rate? Would this then create a totally new and accessible learning resource for our community, offering the ability to learn from some of the world’s best working artists?
“And by purchasing these files, what if that then helped support these artists to create more work?
“From the start, the response to the site has been nothing short of amazing. And none of that would have been possible had it not been for those in our community willing to share their work and for those willing to download and buy it.
“With time, though, I could see that this idea was much bigger than just myself. And that if I held the reins too tightly I wouldn’t just be the person responsible for bringing this idea to life… I’d also be responsible for killing it. Long story short, I needed help.
“Enter Joey Korenman and School of Motion
“I’ve known Joey for some time now. We live in the same small town, and whether it’s catching up over coffee or the countless miles we’ve put in together running, I’ve gotten to know him quite well. Throughout all this, I’ve come to respect and admire what he and the team at School of Motion have been able to do in such a short amount of time.
“I’ve watched them grow School of Motion from a mere blog to the industry giant it is today, and I see the hopes they have for the future and for our community at large. Naturally, when he offered to help out with Holdframe, it didn’t take very long to know that this was the right direction to go.
“That brings us to the present day, as Holdframe and School of Motion will now be joining forces!
Our goal is to preserve all of the things that made Holdframe and to work together to see how these two brands can complement one another. And most importantly, we aim to bring our community even more fantastic work, put more money into artists’ pockets, and provide even more context and more structured learning outcomes with the work we share.
“To get things kicked off, we’re thrilled to introduce our first new product: Holdframe Workshops.”