The Truth About Inclusive Motion Design | STASH MAGAZINE

The Truth About Inclusive Motion Design and Why It Matters

After years of studying brand guidelines, Ricardo Roberts, executive producer at BIEN motion design studio in Los Angeles says his team noticed an ugly pattern, “Big brands are failing the diversity and inclusion test.”

“Most agencies, designers, and brand teams aren’t even aware there’s an issue. Our new article goes in deep and covers the following:

1. Why brands are failing the diversity and inclusion test
2. Why representation is crucial at the leadership level
3. What diversity really means
4. The business case and why it matters
5. What you can do about it

Read the full article here.
 
 
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