Director Fausto Becatti | STASH MAGAZINE

Director Fausto Becatti Joins m ss ng p eces US Roster

From the release:

Today award-winning, bi-coastal production studio m ss ng p eces announced director Fausto Becatti has joined its roster for U.S. commercial representation. Becatti’s distinctive directing style pairs striking visuals with energetic soundtracks to tell stories that evoke powerful emotions. He has directed campaigns for leading international brands including Volkswagen, Coca-Cola, Spotify, KFC, Google, Johnnie Walker, Nissan, and Hyundai.

Born and raised in South Africa, Becatti was drawn to filmmaking from a young age, and earned a degree in film from the University of Cape Town. Now an accomplished commercial director, he has filmed around the world and his work has earned awards at the D&AD, One Show, Ciclope Africa, and The Loeries.

On set, he strives to build an inclusive, collaborative environment where younger talent can learn and grow. Beyond commercials, Becatti is a skilled photographer, having shot campaigns for Nike, The Voice, and others; he also served as both director and photographer on Coca-Cola’s hybrid #ShareACoke campaign exploring unique South African names.

“Fausto is an amazing talent and his distinct voice and style bring a new dimension to the m ss ng p eces roster,” said Ari Kuschnir, founder and managing partner, m ss ng p eces. “I was drawn to his work while looking at literally hundreds of directors’ work on a recent award show, and instantly felt his deep devotion to the craft and the people. He’s at the intersection of global pop culture, with ambitious conceptual ideas and bold visuals that make an undeniable impression.”

“Signing on with m ss ng p eces is incredibly exciting, and I am looking forward to expanding my portfolio of work in the U.S. market,” Becatti shared. “When I see a script, I start with the story and then look for what I can inject into it that will be surprising and different for the viewer, particularly with camera angles and sound. I am attracted to exploring new approaches, and pushing visuals to create a memorable stamp. I don’t want to just sell a product, it’s about forming meaningful relationships with the viewer, the cast, and the crew, and I see that same approach at m ss ng p eces.”