MPC London Boosts 2D Department with Two New Hires
May 6, 2021
1stavemachine: Stella Artois “Learn How Water Leaves a Mark”
1stavemachine and Mother London focus attention on the global water crisis with a spectacular spiral zoetrope directed by Tim Brown and 1stave’s resident master of physical magic Bob Partington for the ongoing partnership of Stella Artois and Matt Damon’s Water.org. [Read more]
The Slowest (and Funniest) Rube Goldberg Machine Ever
The crowded Rube Goldberg-inspired video genre gets a much-needed kick in the funny bone from 1stAveMachine director (and Rube Goldberg specialist) Bob Partington who, over the course of six and half weeks, employs molasses, a turtle, melting Popsicles and sprouting grass to create “Slow-Berg.” [Read more]
Boom! Stash 113 Drops
Stash 113 inducts another 31 brilliant motion projects into the Stash Permanent Collection complete with behind-the-scenes features plus exclusive interviews with the animation, VFX and design talent behind the work. [Read more]
1stAveMachine Launches in London with Isabella Parish as MD/EP
From the release: Award-winning mixed media production company 1stAveMachine has established its European footprint by opening the doors to its dedicated London office, which will house its own set of UK-based directors and talent. Leading the charge at the new London operation is managing director/executive producer Isabella Parish, an animation/production vet who spent well over […] [Read more]
Camp Jefferson: Koodo “Free refills”
If we leave aside the question of whether an “honest and fair” phone company is even a possibility, this new spot from the recent Koodo campaign thru new Toronto agency Camp Jefferson packs lots of bonkers multimedia into 30 seconds. [Read more]
1stAveMachine Wants to “Be Like Mike”
1stAveMachine remixes Gatorade’s 1991 feel-good classic “Be Like Mike” spot with tasty layers of rotoscoping and graphics for TBWA\Chiat\Day. [Read more]
