Michele Fino Joins Versus as Head of Content Partnerships
February 19, 2026
One refreshing result of the rise of AI in production is the push back. Specifically, returning to “craft” or in the case of these fab spots from Uncommon Creative Studio and directing duo Bleu Desert, capturing all the magic in-camera.
Nils Leonard, co-founder at Uncommon: “This isn’t just showcasing the Omoda cars and their features it’s also a launch of this brand in the UK and a new body language.
“In an age of AI and a category driving the same CG cars around the same AI bends we made the truest, most remarkable work we could.”
“The idea behind all of this is ‘Everything’ isn’t a nice to have, its essential. So we produced the work the way Omoda produce their cars, leaving nothing out, placing everything into the production process and the films and images we made.
“In an age of AI and a category driving the same CG cars around the same AI bends we made the truest, most remarkable work we could. Everything and endeavor of craft, designed to stop thumbs and steal attention.”
Client: Omoda
Creative studio: Uncommon Creative Studio
Service company: Solent Studios
Directors: Bleu Desert
Post: D-Factory
Post Producer: Louis Lecointre
Head of post: Josselin Dor & Julien Lanard
Editor: Antonin Brones
Color Grading: Ryan Urzi
VFX/Finishing: Julien Mercier
Music/Sound: Soundtree Music
Head of Music: Luis Almau
EP: Neil Athale
Music: Luke Fabia, Luis Almau, Joel Hartman
Sound Design/Mix: Jack Patterson, Henning Knoepfel
