
For the first time in a generation, the two-party system of video hosting (aka Vimeo vs YouTube) has a serious competitor. It’s called FrameRate and co-founder Justin Cone has answers to our many questions.
Stash: You look and sound a lot like the Justin Cone of Motionographer fame.
Justin Cone: That’s me.
Stash: Let’s start with the basics, what is FrameRate?
JC: FrameRate is a video hosting platform and community where creative professionals celebrate craft and find their people. As of today, everyone can create a free account to participate in the community.
Stash: Why did you and your partners feel the need for a new video hosting platform?
JC: All of the existing platforms have left us creatives behind. Vimeo long ago pivoted to focusing on enterprise clients, and now, with their acquisition by Bending Spoon, things seem very uncertain for that platform in general.
Meanwhile, Instagram and YouTube have tried to become TikTok, using frustrating algorithms to promote influencers and ‘creative theater’ over actual creative work.
It’s very difficult to find a place that centers highly crafted work and the people behind it, so we’re building it.
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Stash: Why would someone migrate from Vimeo to FrameRate?
JC: Folks have been struggling with Vimeo for a long time. The platform has increasingly become unreliable. Customer service frustrations are frequent. Billing is opaque and confusing for many people. If you’re in the European Union, you can’t even search for videos anymore. We’re building FrameRate as an antidote to all of this.
Now more than ever, it feels important to participate in something larger than oneself. To connect, to commiserate, to belong.
Stash: Can FrameRate be used for embedding video on portfolio sites and for client review?
JC: Absolutely. We offer embed codes with highly granular player and privacy settings, allowing you to control where and how it shows up. We already offer work showcases, password protection, and time-stamped comments, and we’re building more features for client review now.
Stash: How do people get started, is there a free account level for FrameRate?
JC: Yes, the free account allows you to participate in the FrameRate community and test it out. You can comment, like, and collect videos and users. You can also upload a video (but not publish it) to get a feeling for how that works.
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FrameRate site HERE
Sign up for a free FrameRate account HERE