From the Release:
Masters & Savant, the production company known for its global tapestry of visionary directors, studios, and creative talent, has added animation studio Petrick to its stable. Masters & Savant will represent Petrick exclusively in the US through Liz Laine Reps.
Founded in 2016 by husband-and-wife team Misha and Nadya Petrick, who serve as creative director and executive director, the Tbilisi-headquartered studio has spent close to a decade building a team of directors, art directors, and animators around character-driven work.
The studio specializes in character-driven animation projects for brands, ranging from commercial advertisements to music videos and short-form game-related content. Its clients and collaborators include LEGO, Prada, WWF, and TAG Heuer, alongside a deep run of work for the games industry: Rovio (Angry Birds), Nexters (Hero Wars), Mundfish (the Atomic Heart “Frostbite” sequence), Owlcat (Warhammer 40,000: Dark Heresy), MY.GAMES (Rush Royale), and Playrix.
The studio’s work has been recognized at international festivals and awards, including the ADC*E Awards, Annecy, Webby’ and the NYX Game Awards. Its WWF and Ivan Dorn music video “Wild”, about endangered bird species, drew honors across Eurobest, D&AD, The One Show, Epica, and Golden Drum.
Petrick’s defining quality is range. The studio moves across 2D, 3D, puppet animation, and hybrid pieces that combine several visual styles inside a single film. At the center of the studio’s approach is the idea itself, and protecting it through every stage of production.
“For us, it isn’t about reading a brief and executing it. It’s about understanding the core of an idea and protecting that feeling all the way to the final frame,” says Misha Petrick, co-founder and creative director. “We build each team carefully, around people who connect with the project. When that connection is real, you can feel it in every detail.”
Rather than execute ideas as handed over, Petrick pushes on them, looking for the unexpected detail or visual solution that makes a project stick. The aim is work that audiences come back to and pass on.
“Few studios can move between styles the way Petrick does and hold the craft in all of them,” says Roger Smythe, co-founder and executive producer of Masters & Savant. “They fit the briefs that reach us looking for character work with a point of view, and we are glad to be taking them to a wider audience.”
With Masters & Savant representing Petrick in the US, the partnership opens the studio’s work to a wider international audience and marks a new stage of growth for the team.