From the release:

Creative studio Electric Theatre Collective continues to strengthen its growing design offering with the appointment of Rebecca Scheinberg as Executive Producer. The hire follows a string of ambitious design-led projects directed in-house at ETC.

Rebecca arrives from Found Studio, with a fountain of knowledge gained through previous roles at Optical Arts, and live action and photography specialist Dan Tobin Smith Studio. Across her career, she has produced work for a host of leading tech and automotive brands, including Apple, Meta, Bentley and Ford. In her new role, she’ll work with the CG team to craft and animate beautiful imagery across commercials, retail, OOH and immersive experiences.

Rebecca says: “The sweet spot of what we do, is we’re very much a partner. We don’t just execute – we’re brought in from the early development stages to help solve challenges and develop ideas. I’m really looking forward to building on the incredible work the team is already creating.”

James Britton, Strategy Director, adds: “We’re really excited to have Rebecca join the team at ETC. She brings a huge amount of unique experience in the CG design space; deep technical expertise and a strong creative point of view, having worked with some incredible talent and great clients throughout her career. She’s already making a huge impact.”