From the release:

Not To Scale has signed visionary director Jovardi for US representation, adding a distinctly digital, genre-fluid voice to its roster.

Jovardi is a director and cross-media visual storyteller with a knack for making the familiar feel anything but. His work sits at the intersection of live action, animation and design, bringing together cutting-edge visual effects, 2D and 3D animation in richly layered, playful worlds that move with kinetic energy.

There’s a distinctly internet-native quality to Jovardi’s work. His films are bold, colourful and endlessly inventive, shifting effortlessly between mediums and visual languages to create work that feels plugged directly into the digital zeitgeist. The result is commercial filmmaking that feels firmly rooted in contemporary culture.

Jovardi’s creative perspective has been shaped by years spent working at the forefront of digital content, most recently as Creative Director at Artlist and Motion Array. That experience has given him a particularly sharp understanding of how visual culture is evolving, and how brands can play within it.

From Dan O’Rourke, Founder/EP of Not To Scale: “We’re really excited to welcome Jovardi onto the Not To Scale roster for U.S. representation. Jonathan is a hugely versatile filmmaker with strong live-action skills, combining energetic, dynamic camerawork with design, animation and VFX to create eye-catching films that have pace and personality.

We’re producing more and more mixed-media work across the business, so his ability to move seamlessly between live action and animated worlds and meld both together is a great skill fit for us. In addition, his curiosity of emerging AI creative pipelines is another exciting dimension, as there is an increasing demand for artists that can navigate and integrate these capabilities from our U.S. clients.”

For Not To Scale, the signing continues its commitment to representing directors and artists who bring something genuinely different to the commercial landscape.

Founded in 2005, Not To Scale is an international, multi-award-winning creative production studio with a diverse roster of directors, artists, designers and producers. The studio has built a reputation for championing distinctive creative voices across advertising, broadcast and entertainment, working with brands including Nike, Adidas, Google, Coca-Cola and GWR, alongside global platforms and broadcasters including Netflix, Disney, Paramount, BBC and Sky.

Jovardi said: “I couldn’t think of a better moment to join Not To Scale. The industry is rattling and shaking, and finding a production house with the same respect and passion for craft and the same appetite to experiments and avant-garde work means there’s thrilling journey ahead of us. Honored to be part of this A-list roster and excited for what’s coming.”

With Jovardi now available for US representation, Not To Scale is offering to clients a director with one foot in animation, another in live action, and both firmly planted in the ever-shifting world of digital culture.

Jovardi is represented for US work by Not To Scale.