Al Boardman’s Minimalist Explainer Video for Pure

Director/designer Al Boardman in Hampshire, England: “I teamed up with US creative agency Farmuse to create this short explainer video [and we] worked hard to create an abstract, yet sophisticated set of designs, illustrations, and animation to help tell the story of the unique approach that Pure insurance delivers.”
 
The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

The Pure Insider explainer video by Al Boardman | STASH MAGAZINE

Client: Pure Insurance
Agency: Farmuse

Designer/animator: Al Boardman
Creative Director: Clark Morgan
Executive Producer: Michelle Nicholson

Sound Design/Mix: PlushNYC
Voiceover: Tricia Alexandro
Music: “Expression Du Bonheur” by Tiny Music

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