The Barcelona branch of VFX and post force Glassworks provides all the comic fantasy needed by Canada director Miguel Campaña in this fun spot for Carlsberg starring Danish actor Mads Mikkelsen.

From the team at Glassworks: “Particularly fun was developing the details that give the campaign its strong identity: the friendly farmer robots, the statue of Mikkelsen, or the Chamber itself, reminiscent of the old Carlsberg brewery with its magnificent elephant sculptures.

“Shot in three locations in Barcelona (the MNAC museum, the Rondel cellars, and the Hotel Casa Bonay), the on-set supervision and the VFX integration were a key part of the process.

“Special mention to the brilliant work done by DOP Oscar Faura and art director Anna Colomer, with whom it was a pleasure to work.”
 

 
Client: Carlsberg

Agency: Uncle Grey

Production: Canada, My Gosh
Director: Miguel Campaña
DOP: Oscar Faura
AD: Anna Colomer

VFX/post: Glassworks
Lead 3D: Javi Verdugo
3D artist: Marco Rossi, Kiko Navarro, JJ Palomo, Abner Marin, Kornel Makarowitcz, Hugo Garcia, Simon Glass, Huhaa, Igor Gouziev, Taio Prince
Lead 2D: Albert Garcia
2D artist: Edu Sanjosé, Ruben Llusià, Seif Boutella, Irene Navarro, Juan Hernández
IT: Washington Neira
Grade: Pana Argueta
Producer: Meri Losada, Xavi Gonzalez
Production coordinator: Celeste Lozano, Anna Gispert