Trung Bao NotToScale | STASH MAGAZINE

Vietnamese Director/Animator Trung Bao Joins Roster at Not To Scale

From the release:

Not To Scale is very excited to announce the newest addition to our roster of directors, the multi-talented, Trung Bao. Having worked with him as an animator across many projects in the past, we can’t wait to take our collaboration to the next level.

Trung Bao Nguyen is a multidisciplinary Vietnamese artist and leading vocal experimentalist. He is the founder of Fustic Studio, an acclaimed, future-forward creative studio in Vietnam, which combines design, technology and motion graphic to tell stories across visual media and installation.

Lying at the heart of the Hip Hop culture and thriving music industry in Vietnam, the diverse and experimental work of Fustic. Studio resides at the dynamic crossroads of technology and art, where sound intertwines with imagery. Using a wide array of animation styles and techniques, Fustic creates modern and immersive artistic experiences often with a fashionable aesthetic, mixing the old with the new and blurring the lines between genres.

Trung Bao: “I’m thrilled to be joining Not To Scale as a Director, building upon our long-standing collaboration. I’m excited to venture into uncharted territories together, unlock fresh possibilities, and tell captivating narratives through visual media.”

Trung’s innovative artistic practice has led to ambitious collaborations with artists and brands worldwide, from Billie Eilish, Bad Bunny, and The Weeknd, to creative household brands, like Adidas, Adobe, and Facebook.

Dan O’Rourke, founder at Not To Scale: “We’re excited to invite a multi-disciplined artist like Trung and his studio Fustic onto our eclectic international roster. Trung is a new breed of animation filmmaker, having grown up using a variety of creative visual software, Trung is as comfortable spitting out raw, energetic, design and animation for films and digital installations, as he is spitting out beats when beatboxing on YouTube to his legion of fans. A digital visual street artist for Gen Z. We’re looking forward to introducing Trung & Fustic’s work to the wider creative community in both Europe and the United States.”