Evermind “What is stress?” by Device
From Device in Barcelona: “These are the two videos we made for Evermind, the new app developed by Alpha focused on teaching professional teams how to achieve a higher living quality by reducing their levels of stress using scientific-proven techniques such as cognitive behavioral therapy, mindfulness, and meditation.
“Acting as the main character in the story, the white ball gives us an introduction to Evermind’s core concepts. Performing as the individual in society, our protagonist explains the app’s main goal: overcoming stress by managing the factors which usually provoke it, the stressors (read: tight deadlines, excessive self-demand, traffic jams…).
“Travelling around a highly abstract universe, the white ball progressively collides with the stressors, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance.
“Depicting only synthetic shapes along with a colorful and warm graphic style, the story aims to symbolically convey the benefits that the Evermind app can bring to increase the wellbeing and success of any professional team.”
Team: Jaco Stackhouse, David Bonas, Melissa Lang
Creative Director: Pol Solà, Marcello Buselli
Producer: Nicole Woodman
Art Direction: Pol Solà
Storyboard: Pol Solà
Illustration: Pol Solà
Animator: Eze Matteo
Edit/compositing: Eze Matteo, Pol Solà
Sound Design: Raül Peix