RSA Films director Marie Schuller and The Mill VFX crew have a blast demonstrating the visual fun possible with social-first AI video platform Pika in this unhinged spot produced thru New York studio/agency Ceiling Train.

Marie Schuller: “Pika’s take on how they position themselves within this word felt really refreshing to me, because they saw themselves as a token of irreverent, ridiculous, hilarious, and desperately needed entertainment.
 

“If you’ve never blown up a cat or turned your partner into crunchy Play-Doh, have you even lived through the absolute nightmare we are currently trying to navigate?”

 
“‘Everything is terrible. No, it’s not,’ is an incredibly dark humored line as we watch a meteor transform into a grinning dough face, but it made me laugh, and that’s exactly what I would like to get out of a brand like Pika.

“Pika has been incredible. Its people are visionaries and its possibilities are endless. If you’ve never blown up a cat or turned your partner into crunchy Play-Doh, have you even lived through the absolute nightmare we are currently trying to navigate?”
 
 

 

Client: Pika
Head of Brand and Creative: Lindsay Brillson
Founding Creative Director: Matan Cohen-Grumi
Creative Lead, Art: Monica Tan
Creative Lead, Copy: Haley Ray

Ceiling Train Content Studio:
Founder/EP: Christina Cooksey
Producer: Shelby Vaculin

Production: RSA Films
Director: Marie Schuller
President/EP: Luke Ricci
EP: Jenni Sprunger
Producer: Nancy Ryan
DP: Thomas Revington
Producer (Romania): Iana Opran
Production Manager: Elspeth Vince
UPM: Marina Pavel
Production Designer: Adi Cristea

VFX/Color: The Mill

Edit: Abandon Editorial
Editor: Val Thrasher
Assistant Editor: Eduardo Wong
EP: Joanna Hall

Sound Design: Sonic Union

Music: Nightcap Music
Track Name: “La Course Folle”
Producers: Miranda Grieco and Dan Kuby
Vocalist/Lyricist: Cyrille Aimée (2x Grammy Nominee)