Mikros_Axe | STASH MAGAZINE

Mikros Image and Matthijis van Heijningen: Axe “Dark & Gold”

Cute anthropomorphic bakery products are not what I expect from an Axe spot but in the hands of MJZ director Matthijis van Heijningen and Paris VFX powerhouse Mikros Image (the team behind Canal+ “The Bear”), the unexpected casting choice works and moves Axe into new territory with “Dark & Gold.”

Agency: Ponce. Music: Salmón Osado.

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