Scholar Signs to Friends Electric for UK and Amsterdam Representation
March 4, 2021
Cute anthropomorphic bakery products are not what I expect from an Axe spot but in the hands of MJZ director Matthijis van Heijningen and Paris VFX powerhouse Mikros Image (the team behind Canal+ “The Bear”), the unexpected casting choice works and moves Axe into new territory with “Dark & Gold.”
Agency: Ponce. Music: Salmón Osado.