Abu Dhabi_AD Sports | STASH MAGAZINE

Behind the Scenes on Hyper-Real Sports IDs

Frame director Anders Schroder’s love of still photography informs the look and feel for eight intricate and ambitious new IDs for Abu Dhabi Media’s AD Sports channel created in collaboration with Obeida Sidani, CD at Les Folies Design Haus in Dubai.

“Anders wanted to explore what the opposite of the ever-so-popular organic film look that uses handheld, vintage lenses to create shallow depth of field and flat grading would look like.

“He wanted to achieve a look that was almost synthetic and videogame-like with extreme angles and razor sharp infinite focus but all achieved in-camera. A look that would be synonymous with high
performance rather than the performers themselves.

Watch behind the scenes:

“Being fascinated by the HDR look typically associated with commercial sports photography, Anders suggested to re-create this look BUT in live action. The technique is based on the idea of shooting with multiple exposures and then combine them in post.

“Together with DP Zubin Mistry they asked themselves: How do we shoot fast paced action high-speed, everything in focus, no motion blur, at night, with both the buildings and the sky and athlete fully exposed?

“The answer was motion control, a monstrous lighting package, Master Primes wide angles, Phantom Flex 4K, and lots of compositing. Using the motion control rig they filmed each shot in several passes moving the massive light rigs out of the shot each time background and buildings were being shot.

“The motion control rig enables the team to be able to squeeze in another cool gimmick; slow motion athletes in the foreground and time lapse cityscapes in the backgrounds – in the same shot.”

Watch the director’s cut of the finished IDs:

Obeida Sidani

Director & CD
Anders Schroder

Zubin Mistry

Executive Producer
Paula Tamba

Co-executive Producer
Rafic Tamba

Production Manager
Elie Ballan

Martha Nassar

Executive Producer Frame
Thomas Bay

Post Producer Frame
Louise Bejerholm

Production Company
VIP Films

3D Animation
Jacob Linnemann

3D Animation
Tom Crate

3D Animation
Franz Ferdinand Kubin

3D Animation
Sacha Wechselmann

3D Animation
Filipe Birck

VFX Supervisor
Mikael Balle

Shoot Supervisor
Thomas Stender

Nils Carlén

Morten Bartholdy

Maria Kreutzmann

Lars H. Sørensen

Kasper Jansen

Emma Lidé

Compositing, Grading, Look development
Mikael Balle

VFX Editor
Julie Balle

Post Producer
Louise Ryge

Allan Luckow

Qtake Operator
Morten Berg

Phantom Technician
Joseph Nabhan

Philipp Chudalla

Saul Barran

1st AD
Patrik Farra

Assistant Producer
Jana Barnard

Production Coordinator
Aleksandra Stepnik

Production Coordinator
Maya Abdou

Casting Director
Asal Tukhsanova

Location Manager
Shane Virgin

Location Manager
Nasr Noman

Location Manager
Sherie Mangaser

Unit Manager
Mohammed Ali

Wardrobe Artist
Albina Gadzhimuradova

Make-up Artist
Lorna Butler

Art Director
Martin Sullivan

Gamma Equipment
Wael Haleam

Key Grip
Ibrahim Touma

Jean Berro

Eliane Tabbal

Jolly Salvador


Immediate Byte