The popularity of Zoetropes is certainly linked to our current love of all things analogue: meaning handmade, warmer and somehow more honest. But now that TBWA Singapore and Airbnb have created this 12 1/2 foot-wide monster, the question becomes: Did we just hit peak Zoetrope? [Read more]
Five weeks and 85 takes later, Cirkus director Christian Greet and crew wrap “Welcome to Airbnb,” a one-minute, one-shot, CG and animation-free project shot with a custom toy train-cam careening through an insanely detailed miniature set where all the transitions happen by hand in real time. Agency: TBWA\Singapore.
The finished spot: