Saving endangered tigers, like all donation-powered ventures, requires a powerful emotional connection between those with the means to donate and those needing help. Mission accomplished in this spot from Partizan director Martin Stirling, the MPC CG feline team, and JWT London for The World Wildlife Fund.

Client: WWF-UK

Agency: J Walter Thompson London
Executive creative director: Russell Ramsey
Creative director: Jaspar Shelbourne
Creatives: James Humphreys, Craig Hunt
TV producer: Denise Connell

Production company: Partizan
Director: Martin Stirling
Editor: Steve Ackroyd

VFX: MPC
VFX producer: Thomas Cole
VFX supervisor 2D: Andrew Roberts
VFX supervisor 3D: Matteo La Motta
Colorist: Jean-Clément Soret

Composer: Joseph Alexander
Sound: Chris Turner @ Jungle