Scott Wenner: New York Times “Modern Love”

Zena Barakat‘s talent for commissioning touching, thoughtful, low key motion work based on the urban relationship narratives found in The New York Times’ Modern Love column continues uninterrupted with the release of this insightful three-minute piece by director/animator Scott Wenner, aka the CD at motion504 in Minneapolis.

Scott Wenner: “The challenges were the aggressive schedule (approx. 4 weeks total) and finding unexpected ways of complimenting the VO instead of just illustrating it. The biggest challenge was the daunting task of having complete creative freedom: which you always think you want, until someone gives it to you.

“With the days ticking down and panic setting in, I went down multiple roads and had many false starts before finally landing on a look and feel. I even spent some significant time on a photorealistic route until the final cut-down of the audio interview made it clear that it was the wrong direction.” [Read more]

Sony Popeye | STASH MAGAZINE

Genndy Tartakovsky: Popeye Animation Test

Director Genndy Tartakovsky‘s animation test for Sony’s upcoming Popeye feature pushes the physical comedy he brought to Samurai Jack, Dexter’s Laboratory and Hotel Transylvania to a crazy new level with some of the snappiest timing and extreme exaggeration since Tex Avery.

Tartakovsky’s revealing intro and the BTS scenes of him cracking up his team as he narrates animatics are also well worth your time. [Read more]

ATYP and Analog: Toyota FCV “Turning Point”

More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.

ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.

“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.

“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”

More about the Toyota FCV here. [Read more]

The Mill_Fableists | STASH MAGAZINE

Mill+: The Fableists “Epic Thread”

This vibrant and frenetic animated short from Mill+ thru Brothers and Sisters agency gently reveals the good-for-all corporate values of children’s eco-fashion brand The Fableists. Narrated by UK comedy goddess Jennifer Saunders

Mill+ animation director Ivo Sous: “We gathered as much inspirational material as possible. This was followed by a real hands on approach creating character designs, mood boards, style frames, storyboards and animatics.

“Style frames were drawn up in Photoshop, the character animation was drawn frame by frame in Flash, with other elements being completed in Cinema 4D before the whole piece was composited together in AFX and Premiere.” [Read more]

Physalia Letris Reset TV | STAHSH MAGAZINE

Physalia “Letris” Open for Reset TV

Reset TV claims their “Letris” formatted TV product “combines the intensity and strategy of Scrabble and the excitement and quick pace of Tetris.” Hmm, not sure I’ll be watching anytime soon but the frenetic CG title sequence by Physalia ranks as possibly the coolest game show open ever. [Read more]

Brazen Animation | STASH MAGAZINE

Iggy Steps Up for Brazen Animation

Feel-good self-promo from the “audacious gathering of artists, animators, scientists, writers, designers, producers, and marketers” who formed Brazen Animation in Dallas in 2013 to work on commercials while they develop their own feature projects.

The fluid, monochrome, one-minute romp follows the character-hopping exploits of studio mascot Ignatius. [Read more]

Cyriak’s Major “Malfunction “

Progressively weirder progressive weirdness from the master of such things. Cyriak: “I’ve no idea what this video is. It crawled out from some dark corner of my computer after evolving from the virtual maggots that feast on rotting film footage.” [Read more]

Korb for Gucci and Nike

Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.

GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”

NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”

[Read more]