MPC: Money Supermarket “Elephunk” Behind the Scenes

MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.

MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”

“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”

Watch the finished spot below:

Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]

Plastic Horse_ The 2 Bears | STASH MAGAZINE

Plastic Horse: The 2 Bears “Money Man”

London animation collective Plastic Horse follow up the enigmatic weirdness of their “Able to Maximize” video for Crookers with a dense and graphic fever dream for the The 2 Bears track “Money Man” they summarize as: “Our favourite fun-loving Bears, having had enough of this sleazy and morally corrupt world, [Read more]

Anthony Schepperd Offspring | STASH MAGAZINE

Anthony Schepperd Double’s Up for The Offspring

Anthony Francisco Schepperd, Philidelphia’s own master of hand-animated mayhem, kicks down the doors with this double-shot of punk-driven action for the Offspring tracks: ‘Dividing by Zero’ and ‘Slim Pickens Does The Right Thing and Rides the Bomb to Hell.” [Read more]

Golden Wolf: Nike “Genealogy of Innovation”

Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Read more]

Vetor Zero & Lobo: Psycho Piranhas

Directors Nando Cohen and Mateus de Paula Santos at Brazil’s creative powerhouse VetorZero use seamless photo-real VFX to flesh out a fun idea from O&M for Philips in this two-minute ode to blood-free shaving. Agência: Ogilvy Mather Cliente: Philips Direção: Nando Cohen & Mateus de Paula Santos Produção Executiva: Alberto Lopes & Sérgio Salles Atendimento: […] [Read more]

World of Warcraft: Warlords of Draenor Cinematic | STASH MAGAZINE

WOW: Warlords of Draenor Cinematic

Never played World of Warcraft. Never will.

But thank the gods and the hordes of fans who do, giving Blizzard the motivation and the cash to produce head-snapping cinematics like this one for the game’s latest expansion pack called “Warlords of Draenor.”

It seems Garrosh Hellscream has “escaped through the Dark Portal and forged the orc clans of old into a terrifying war machine known as the Iron Horde,” but we all know narrative is not the point – we’re here to get sucked down the rabbit hole of infinite rendering detail, the impeccable lighting, sweeping scale and blazing action. And then watch again.

FYFI: Duncan Jones’ World of Warcraft feature is now in post and due for release in 2016. [Read more]

Scatterlight_Honorable Woman | STASH MAGAZINE

Swinehart and Scatterlight Open “The Honorable Woman”

LA’s Alphonse Swinehart builds mystery and intrigue with his art direction, design and animation while Hollywood’s Scatterlight Studios pull together the production and post on this title sequence for the SundanceTV/BBC miniseries “The Honorable Woman” starring Maggie Gyllenhaal. [Read more]

Gurvit_Echo | STASH MAGAZINE

Jonathan Gurvit and Laposta: “Trolls” Talkin’ Trash

Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.

This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.

Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Read more]