At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity. [Read more]
If you appreciate the power of data-driven animation you’ll love this new view of history tracking the births and deaths of 120,000 people from 600 BC to the present day: “using them as a proxy for skills and ideas, the map reveals intellectual hotspots and tracks how empires rise and crumble.” [Read more]
When Melbourne digital artist Andy Thomas pushes beyond his insanely intricate print work into motion, he creates what he calls “audio life forms” – complex and unexpected particle-driven 3D abstractions reacting to sound.
In this latest piece called “Nightingale and Canary,” he visualizes bird call recordings found in the archives of the Netherlands Institute for Sound and Vision in Hilversum.
Thomas’ toolkit includes 3ds Max, Realflow, Quantum force, Fume fx, Krakatoa, Frost, Phoenix fd, V-ray, After Effects, Photoshop and Zbrush. [Read more]
Patrick Clair and his prolific studio Antibody continue rolling out smart, clean, striking work at a record pace. Check out their four latest projects including the promo for WXD Wired By Design, “a two-day live magazine exploring the intersection of culture and design” presented by Condé Nast: [Read more]
With their senior film “Listen,” recent Ringling College of Art and Design grads Marisabel Fernandez and Alexander Bernard take on the challenge of “envisioning a reality that we have never experienced,” interpreting the world of an autistic child through a fractured mix of abstract and illustrative animation. [Read more]
Following up Dvein’s spectacular 3D work on Terminix (here and here) is no easy task but New York commercial prodco Dress Code and the Havas Worldwide Chicago team give it a solid shot with this 2D retro-fun animated treatment anchored by Ron Perlman’s resonant VO. [Read more]
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]