• The Mill_Fableists | STASH MAGAZINE

    Mill+: The Fableists “Epic Thread”

    This vibrant and frenetic animated short from Mill+ thru Brothers and Sisters agency gently reveals the good-for-all corporate values of children’s eco-fashion brand The Fableists. Narrated by UK comedy goddess Jennifer Saunders [Read more]

ATYP and Analog: Toyota FCV “Turning Point”

More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.

ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.

“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.

“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”

More about the Toyota FCV here. [Read more]

Physalia Letris Reset TV | STAHSH MAGAZINE

Physalia “Letris” Open for Reset TV

Reset TV claims their “Letris” formatted TV product “combines the intensity and strategy of Scrabble and the excitement and quick pace of Tetris.” Hmm, not sure I’ll be watching anytime soon but the frenetic CG title sequence by Physalia ranks as possibly the coolest game show open ever. [Read more]

Brazen Animation | STASH MAGAZINE

Iggy Steps Up for Brazen Animation

Feel-good self-promo from the “audacious gathering of artists, animators, scientists, writers, designers, producers, and marketers” who formed Brazen Animation in Dallas in 2013 to work on commercials while they develop their own feature projects. [Read more]

Cyriak’s Major “Malfunction “

Progressively weirder progressive weirdness from the master of such things. Cyriak: “I’ve no idea what this video is. It crawled out from some dark corner of my computer after evolving from the virtual maggots that feast on rotting film footage.” [Read more]

Korb for Gucci and Nike

Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.

GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”

NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”

[Read more]

Strangeloop_Flying Lotus | STASH MAGAZINE

Strangeloop + Shintaro Kago: Flying Lotus “You’re Dead!”

SoCal hyper-visualist Strangeloop whips original artwork by Japanese guro manga legend Shintaro Kago into a crazed “shamanic pilgrimage into the psychedelic unknown of the infinite afterlife” in this promo for Flying Lotus’ upcoming Warp release, a jazzified concoction featuring Herbie Hancock, Kendrick [Read more]

Lumbre_UFC Season 20 | STASH MAGAZINE

Lumbre: Fox Sports “Beauty in Strength”

Buenos Aires motion studio Lumbre just finished their first project for FOX Sports USA: This hardcore launch spot and toolkit for the 20th season of “The Ultimate Fighter” featuring 16 female fighters all shot on location in Vegas. [Read more]

Elastic: 9/11 Memorial Museum “The Survivor Tree”

Elastic director Andy Hall helps mark today’s anniversary of 9/11 with this understated CG treatment of a children’s poem developed by BBDO and narrated by Whoopi Goldberg for the 9/11 Memorial and Museum. [Read more]