Anthony Gibbs Joins Imaginary Forces as Creative Director | STASH MAGAZINE

Anthony Gibbs Joins Imaginary Forces as Creative Director

From the release:

Imaginary Forces (IF) welcomes Anthony Gibbs as Creative Director. With vast experience in design and VFX, Gibbs has created traditional, interactive, and experiential projects for such brands as Apple, AT&T, Epic Games, and Google, among many others.

“Anthony is smart, talented, and kind,” Peter Frankfurt, IF Co-Founder/Executive Creative Director. “As a director, designer, and leader, he has already made an impact here with the team and our clients. He is a spectacular new addition to the Forces.”

“Being at Imaginary Forces feels like I’ve fulfilled my lifelong dream of becoming a creative superhero,” adds Gibbs. “It’s inspiring to be at a place where I not only get to bring all of my skills and experiences as a creative to bear, but also collaborate with creatives who have created some of the most instantly recognized and revered creative of our generation.”

Gibbs joins Imaginary Forces following a 14-year tenure at creative studio Framestore, where he held Creative Director and Design Director titles. Here, Gibbs notably art directed “Valentino: Master of Couture” — Somerset House’s most-attended exhibition of all time. Working closely with a team of fashion and set designers, software developers, and motion designers, the experience melded physical sculptures and 3D projections.

Gibbs also directed several in-show sequences, titles, and live studio content for “Comic Relief,” the BBC’s annual live fundraising event featuring performances by comedians and pop stars. More recently, he helmed a campaign for HP® Z Workstations, which beautifully depicts the creative process unfolding, from a simple sketch to full-on 3D animation. Gibbs’ Framestore clients include Intel, Dyson, BBC, EA, Nintendo, Lumen, and Formula 1, to name a few.

“My background in fine art and emerging technology feeds my passion to experiment and create with visual impact,” concludes Gibbs. “As a director, this desire to do work that matters and sparks conversations is what led me to IF. I’m always pushing myself to expand and do better as an individual and as a creative. IF is the perfect place to merge my personal and professional philosophies.”

Gibbs is currently serving as an AICP Post judge in the Graphic Design & Animation category.

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