Art&Graft Celebrate 13 Years With Rebrand and New Studio

From the release:

Fresh off the back of successful long-term motion partnerships with Apple, Google, Amazon and Meta, London-based studio Art&Graft announces its rebrand.

Alongside an updated logo, full iconography suite and new website, the studio is celebrating its move to a custom– renovated, larger space by London’s Tate Modern to facilitate the growing team. The industrial building is steeped in creative history, starting out as an Edwardian Coppersmith’s workshop and being transformed and equipped for its modern era.

Art&Graft’s renovation includes a large workshop space, which the studio plans on activating with an event series for the wider motion community in 2024.

Thirteen years after founding Art&Graft, ECD Mike Moloney decided it was a good time to take stock and update the studio’s branding: “The rebrand coincides with the growth of the company, moving into a new space and redefining our position in a changing industry.

“Our original branding was built around our early portfolio; this rebrand is to communicate how we work, our multi–disciplinary creative team, studio culture, process and approach, rather than just focus on the final projects”.

The rebrand was a collaboration with Regular Practice and site designer Luke Greenaway. The motion branding was done in-house at Art&Graft (naturally).