Beats by Dre “Never Beaten” by Gaia Alari

Milan director/animator Gaia Alari uses hand-drawn flipbook animation to send a powerful and personal message from UK rapper Dave to Manchester United star Marcus Rashford highlighting the footballer’s life journey and showcasing “how he stays resilient to pressure in his pursuit of greatness.”
 
Beats by Dre Never Beaten Gaia Alari | STASH MAGAZINE

Beats by Dre Never Beaten Gaia Alari | STASH MAGAZINE

Beats by Dre Never Beaten Gaia Alari | STASH MAGAZINE

Beats by Dre Never Beaten Gaia Alari | STASH MAGAZINE

Beats by Dre Never Beaten Gaia Alari | STASH MAGAZINE
 
Client: Beats by Dre

Director/animator: Gaia Alari

VO: Dave (David Orobosa Omoregie)