From the release:

Today marks the launch of Fanfare, a new AICP-member production company founded by 25-year strong creative agency and production company leader Mary Crosse and award-winning film director John Poliquin. Fanfare offers full-service production services, built from the ground up to be flexible, modern, and focused on supporting talent. The company launched with fresh branding to reflect its celebratory attitude, with design by Autobody Studios designer Max Friedman.

Crosse and Poliquin launched Fanfare as the modern production company for 2025 with the current advertising climate in mind, filling the gap with its curation of talent and structured production solutions to meet a wider variety of clients and project briefs.

For Crosse and Poliquin, starting Fanfare was a natural next step after years of working together and building strong relationships in the industry. They honed their strongest suits into a space that feels right for today and for the hand-picked talent they champion. Notably, Crosse has had leadership experience within industry heavyweights such as Mekanism, Joan Creative, FCB, mcgarrybowen, Havas, and Publicis. Her expertise spans work at large and small, local and global creative agencies, from holding companies to indies, client in-house and vendor-side, and within production and VFX studios alike. Poliquin has helmed campaigns as a commercial director and directed/produced projects as an entertainment director for studios such as Warner Bros., Netflix, Paramount, and Prime Video. Adding yet another hat, he has also served as a post producer on the VFX side, spanning commercials and features. The duo come armed with experience from all sides of the business and all sectors of the industry.

Notes Crosse, “After starting and running several successful production companies under outside corporate financing, it was the natural next step to build a fresh, independent and minority owned, modern production company out of all our past learnings from varied experiences across the industry–from leadership roles across agency creative production, as a production company vendor, and in-house client side.”

Adds Poliquin, “Fanfare was born out of a shared belief that production should be a joyful, collaborative experience. We’ve both seen every side of the business–agency, brand, studio, post–and we’re building the kind of creative environment we always wanted to work in. One that supports bold ideas, champions emerging voices, and delivers unforgettable work.”

Crosse is an EP with over twenty-five years of experience in production management and advertising business development. Known for her entrepreneurial spirit and eye for talent, Crosse is recognized for turning big ideas into reality and creating strong, collaborative relationships across creative, management, and client teams. Directors she signed early into her Executive Producing career have gone on to prestigious companies and earned many accolades for their work. She has spoken at major industry events such as SXSW and Social Media Week and has judged industry honors including the AICP and Webby Awards.

Poliquin is an award-winning film director on many feature films, television, music videos, and branded content. His recent film projects include producing the upcoming anticipated horror Occupant alongside Zach Cregger, the filmmaker behind the lauded Barbarian (2022), ultimately bought by New Line out of Warner Bros. in a heated bidding war. He is currently Executive Producing his next project Coyotes, a feature film starring Justin Long and Kate Bosworth. His post production company DI Post will oversee the VFX. His work has additionally earned recognition from the One Show, Juno Awards, MuchMusic Video Awards, and more. Whether blending live action with visual effects or crafting striking performances, John is always pushing creative boundaries to make bold, unforgettable work.