F1 “One Begins” by Wieden+Kennedy and Golgotha

Wieden+Kennedy: “Formula 1 begins an exciting new chapter next year when the current rule book is ripped up and a radical, new set of regulations come into force – all designed to produce even more spectacular racing.

“The launch film, created with Paris-based design agency Golgotha, teases the visceral 2022 design system and charts the sensory journey of a race, from calm to euphoria to madness to eye-bleeding, hyper-solarised chaos.”
 
F1 "One Begins" by Wieden+Kennedy and Golgotha | STASH MAGAZINE

F1 "One Begins" by Wieden+Kennedy and Golgotha | STASH MAGAZINE

F1 "One Begins" by Wieden+Kennedy and Golgotha | STASH MAGAZINE

F1 "One Begins" by Wieden+Kennedy and Golgotha | STASH MAGAZINE

F1 "One Begins" by Wieden+Kennedy and Golgotha | STASH MAGAZINE

F1 "One Begins" by Wieden+Kennedy and Golgotha | STASH MAGAZINE

Client: F1

Agency: Wieden+Kennedy

VFX/post: Golgotha

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