Final Frontier opens in the US | STASH MAGAZINE

Final Frontier Expands into the US With LA Office

From the release:

Production company Final Frontier has announced it’s presence in the US market, bringing a unique roster of exclusive directors and a key leadership hire in Los Angeles.

The company has already collaborated with numerous North American brands, including the Clio Award-winning “Designed to be Deleted” campaign for Hinge with agency Opinionated, and is currently in production of “Forever Bold”, a major 360 rebranding campaign for the Clio Awards.

Earlier this summer, Final Frontier crafted “The Knu Stack” for Vans, a 3D naked-eye billboard in the heart of New York City, featuring a full CG version of musician Little Simz, made in collaboration with roster studio, Woodwork.

Final Frontier will bring a US-exclusive roster of directors and studios, comprising a potent and eclectic combination of established names and rising stars in animation, oriented toward high-end design and characters, bolstered by a global network of directorial talent.

The diverse collection of talent runs a comprehensive range of techniques, from Nordic minimalism for CG products, to vital characters and narratives in 3D, 2D and collage, to long form storytelling from the studio behind Love, Death and Robots episode ‘The Dump’. The full US-roster comprises Able&Baker, Blinkmybrain, Blirp, Dirty Work, Frame, Lobster, Nerdo, Noisegraph, Toggle, and Woodwork.

Specializing in high-end animation across multiple techniques, Final Frontier’s US-dedicated offering boasts particular depth in Gaming, Beauty, and ultra high-end CG products for luxury and tech brands.

North American operations will be led by award-winning executive creative director, Claus Cibils. Buenos Aires-born, Caracas-raised, and Los Angeles-based, Cibils brings more than two decades of multi-industry expertise in audiovisual productions across four continents. In executive creative and production roles at DIRECTV and various high-end content studios, he has delivered advertising, digital, social media, NFT, and XR campaigns for global brands like AT&T, HBO, Coca-Cola, DELL, Amazon, Mercedes-Benz, PayPal, NBA, NFL, Khiel’s, CBS, Nickelodeon, Nat Geo, and Disney.

On Claus’ incorporation, Gus Karam, co-founder at Final Frontier says: “Very early on in my career I learned that our business is ultimately about people, and for a long time I was searching for someone with whom I felt real synergy to make our dream of expanding in North America a reality. I’d admired Claus since working with him as a client, and felt we were aligned on our values and creative vision, so it’s a huge pleasure to have him on the same side of the table, embarking on this adventure as part of the family”.

The new office adds a North American presence and another timezone to Final Frontier’s existing facilities in Madrid, Shanghai, and Buenos Aires. The company is built upon a world-wide production pipeline and with executives, creative talent and production staff from four continents, strives to bring a global sensibility as well as highly localized expertise.

Cibils says, “I immediately felt a kinship with Final Frontier, as a company with a truly international mindset and culture built into its DNA. In this ever-more connected world, brands are crying out for stories reflecting all perspectives drawing upon a rich range of cultural references. With a diverse, multicultural crew spread across the world I found a team perfectly equipped to bring that magic combination. We’re a global company for a global world, and I’m pumped to be part of it.”

Final Frontier’s working model is based upon an agile and efficient global talent network, bolstered by an experienced production team and an in-house team of creatives, led by Cibils.

On Final Frontier’s USP, Cibils says, “We believe in a boutique approach, which means nimbleness and adaptability to each project’s specific requirements, and bold, enterprising solutions. Adaptability, versatility and agility. We’re able react to the needs of the client, yet keep the essential process to deliver on time and to the best possible quality. We’re constantly examining the best ways of doing things, and we’re certainly applying a very open mind to our US clients. We don’t believe in relying on doing things the way things have always been done. We’re ready to listen carefully to what the market is looking for and how things can be done better.”

On Final Frontier’s goals in the US market, Cibils adds, “Our goal is to push the creative standard of every pitch, and broadly play our part in raising the bar on the quality of work in the market. We’re bringing an unreasonably high level of hunger and drive as the new kids on the block, absolutely confident in our capabilities, but with a zero tolerance policy toward complacency. We want to grow steadily and sustainably, bringing our own distinct vision for the kind of work we want to make, yet remain sensitive to the creative needs of the client. Over time we want to be widely recognised as genuine contenders for every major project.”

The US expansion comes from Final Frontier’s well-established base in China and the APAC region. The company’s Asian client reel includes top tier international brands like Nike, Airbnb, Ritz-Carlton, BMW, and League of Legends, and ongoing partnerships with many of the biggest Chinese brands, including Tencent, vivo, and gaming giant, Netease.

Cover Image by Lobster