In this latest of his Stash editorial series We Love Pitching, Nerdo ECD Claus Cibils makes the case for the foundational importance of the creative brief and the need for transparency and respect in the production partnership. [Watch]
In this latest of his Stash editorial series We Love Pitching, Nerdo ECD Claus Cibils dissects the creative brief and how it provides the foundation and sets the tone for the competitive pitch process. [Watch]
![Two people stand in front of a large "WE [heart] PITCHING" sculpture in a lively city plaza. This scene, featured in We Love Pitching Part 1, captures the creative buzz highlighted by Stash Media’s guest editorial. Frame from Stash Magazine article.](https://www.stashmedia.tv/wp-content/uploads/We-Love-Pitching-Part-1-Guest-editorial-by-Claus-Cibilis-_-STASH-MAGAZINE-960x540.jpg)
In the latest of his guest editorial series We Love Pitching, Nerdo ECD Claus Cibils details the sobering realities of how compressed pitch schedules distort both the creative process and the final solutions. [Watch]
Part 4 of Claus Cibils’ We Love Pitching series of editorials introduces The Creative Code Of Arms – a living framework for testing and adjusting creative pitching practices as change continues and new frictions emerge. [Watch]
In Part 3 of his guest editorial series We Love Pitching, Nerdo ECD Claus Cibils continues his surgical (and passionate) dissection of the creative pitch process with an examination of why more is not always better. [Watch]
In part 2 of his deep dive into the messy, contentious, (some would say broken) world of competitive creative pitches, Nerdo ECD Claus Cibils examines how pitching works and how it can work better. [Watch]
