For this series of elegant and playful IDs for Danish lifestyle channel TV3 Puls, Copenhagen motion house Frame say the brief “focused on creating an identity package that reflected the feel of the channel rather than the content of it. They had to be abstract, clearly avoiding literal cliches and had to be all graphic. We decided to base each ident around abstract concepts such as a breath of fresh air, opening up, socializing, attraction, and balance. All positive concepts that could serve as the driving idea behind each ident.