Gretel Rebrands mun2 “With a Foot in Both Worlds”

New York design house Gretel rebrands US broadcaster mun2 with a bold, relentless energy “setting firm but flexible guidelines for everything from logo usage, talent photography, iconography, typesetting and animation style.” The cable and satellite network, catering to young Latinos living in the U.S., is a “proud fusion of cultures” and airs programming in both English and Spanish.

“The brand lives with a foot in both worlds. Latin/American, Spanish/English, Style/Substance… this theme of duality, fusion, intersection informs everything we do. Image treatment, typography, messaging, and animation all come back that same core idea.”

Client: mun2
Strategy: Gretel
Design, Production: Gretel
Typeface: U8

Immediate Byte