Lexus launched the 467-horsepower GS F at the 2015 Detroit Motor Show with this 74-second slab of sweet vehicular porn directed by Polynoid, animated at Woodblock and produced by Blacklist thru Team One with music and sound design by Joel Corelitz at Waveplant.
Polynoid: “From a creative point of view, the premis was almost too good to be true, it was one of those briefs we’ve always been waiting for to come in for Polynoid. So first of all kudos to Team One for pushing through such a bold concept.
“The challenge for us then was developing and refining the story in a way that it would work as a film and finding a concept for the transformations to fit to the concept, ideally without resembling something we’ve seen before in this kind of commercial. The main technical challenges were about handling the CAD data for the car, especially when it came to building the effects on top.”
Client – Lexus
Agency – Team One Advertising
Director – Polynoid
Production Company – Blacklist
Executive Producer – Andrew Linsk
Executive Producer, Managing Director – Adina Sales
Producer – Hilary Downes
Animation Studio – Woodblock
Producer – Lars Wagner
Artists – Jan Bitzer, Csaba Letay, Fabian Pross, Tom Weber, Ilija Brunck, Marco Kowalik, Michael Heberlein, Sarah Eim, Thorsten Loeffler, Roman Kaelin, Ivan Vasiljevic, Dragan Miokovic, Eric Mootz, Carlos Vicetto, Felix Deimann, Falko Paeper
Music & Sounddesign – Joel Corelitz / Waveplant