The Making of Gatorade G Active “Water Made Active”

Unit9 director Cole Paviour and cinematographer James Medcraft combine motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera.

James Medcraft: “Over the course of six months working with Unit9, Machine Shop, Arri Rental and Mark Roberts Motion Control we developed a stop-motion 3D liquid printer that took motion capture data of a human and printed it life size frame by frame.

“The 3D liquid prints frames were captured using high speed sync flash on the Arri Alexa 65 and Milo Motion control, a technical world first.

“In five shoot days and 11 days in the studio we created a life-sized animated human, created entirely from liquid that moves and interacts with physical space like a real human.”

Client: Gatorade

Agency: TBWA\Chiat\Day

Production: Unit9
Director: Cole Paviour
DOP: James Medcraft
Directed by: Cole Paviour
Director of Photography: James Medcraft
Producer: Holly Restieaux
3D liquid printer: Machine Shop
Motion Control: Mark Roberts Motion Control / Ian Menzies
Art Department: Nick Ellis
Gaffer: Onkar Narrang
1st AD: Rob Thorpe
1st AC: Tom Ried
Camera hire: Arri Rental