From the release:
The international creative production studio Not To Scale is expanding its U.S. presence under the banner of Talk Shop, a New York City-based creative management company established by talent agent Katie Northy.
This partnership will play a key role in the studio’s continued growth on the East Coast. Not To Scale’s American banner has gone from strength to strength in recent years, producing award-winning work for juggernaut clients such as Disney, Hershey’s, Adidas, Dunkin’, Instagram and Google alongside top agency partners. With over 15 years of experience representing top talent in film production, editorial, design, music, and audio, Katie is known for her hands-on approach to brand-building and her dedication to empowering creators at every stage of their careers. She and Talk Shop agent Kenard Jackson champion a wealth of pioneering and diverse talent and production solutions on their roster.
“We’re thrilled to team up with Talk Shop to represent Not To Scale on the East Coast,” said Dan O’Rourke, founder of Not To Scale. “Katie and Kenard’s passion for finding fresh and innovative work and fostering strong client partnerships makes them the perfect fit for our talented and multi-disciplined roster.
Having established our creative reputation and becoming a trusted production partner for so many agencies and brands in the East Coast market, we can’t wait to build on that hard work and start this next exciting chapter together.”
“I actually began my career in animation and design, so representing a studio of Not To Scale’s caliber feels like a dream come true and a return to my roots,” said Northy. “What excites me most about their roster is not only the breadth of capabilities—they truly have a best-in-class solution for every brief—but also their forward-thinking embrace of emerging technologies. They’re leveraging innovation not at the expense of craft, but in service of it, ensuring their talent and clients are supported in today’s ever-evolving creative landscape.”