Working with Rotterdam design agency Studio Dumbar/DEPT and Berlin type foundry Dinamo, the in-house design team at OpenAI nudges the company’s branding forward with a new font and subtle updates as laid out in this stellar reveal film. [Watch]
London’s Found Studio, whose visual exploits we follow here, merges their mastery of CG style with steamy fashion live-action by director/photographer Alex Nataf-Taghizadeh for the launch of Ralph Lauren’s Romance Elixir fragrance. [Watch]
Director Mark Zibert, whose Sick Kids “Be A Light” reset the bar for the emotional power of advertising, delivers a heart-stopper here for the Terry Fox Foundation with Toronto Studio Tantrum tackling the delicate VFX. [Watch]
Reteaming with agency ELA Advertising, Warsaw studio Abra.network transforms a tech-heavy disk drive product reveal into an engaging peek at the future of storage with a detailed and dynamic CG treatment for Western Digital. [Watch]
The humble (but unpredictable) rugby ball provides the muse for this stripped down execution for Honda’s sponsorship of the Six Nations Championship directed by Freddie Leyden thru RadicalMedia Europe with Harbor handling VFX and post. [Watch]
CD Marcus Chaloner and the FutureDeluxe team bathe the Renault Emblème concept EV in both stark and refracted light for this reveal video showcasing both the styling cues and underlying technical innovations of the vehicle. [Watch]
Thousand of mustashes (including those of James Hardin and Nick Offerman) answer the siren call of snacking in this Pringles Super Bowl Spot directed by MJZ’s Steve Ayson with the hairy avian VFX handled by London’s Untold Studios. [Watch]
Our partners at the Telly Awards honor excellence in video and television across all screens and entries for the 46th season close on Feb 21. Enter your work in the new and expanded motion categories. [Watch]
The future of drone technology (complete with airbag) finds a riveting showcase in this CG concept product film courtesy of SAES DesignHouse, an innovation lab division of Italian industrial and materials innovator SAES Getters. [Watch]
Radugadesign, whose ambitious motion installations we track here, adds a splash of childhood wonder to the lux interiors of the MGM Cotai Hotel in Macau with this massive multi-screen project. [Watch]
Milan-based CG motion house Studio Sentempo elevates Italian natural supplements brand Mooor above a very crowded category with this quietly elegant film based on branding and packaging work by ET Studio in Verona. [Watch]
The director/animators at Werlen Meyer worked with Paris prodco Eddy and agency Publicis Luxe to create an enchanting mix of 2D and 3D animation in this Cartier spot celebrating the Lunar New Year. [Watch]
UK CG motion studio DissEmbargo, aka Sebastian Helene and The Dink, creates a palpable sense of intrigue and envy using only light, diffusion, and product shots in this pair of films for US hair and skin care brand Prose. [Watch]
Fabio Brigido and João Paz, who head up the new Mullenlowe Design Studio in NYC, combine forces with ROOF director (and fellow Brazilian) Guto Terni on this crazed call-for-entries campaign for the ADC Annual Awards, the industry’s longest running award show. [Watch]