Bella Signs Directors Ambient Press for US Representation
November 24, 2025
Effective parody is very tough to get right but the all-German team of director Charley Stadler, prodco Spingun Media, agency antoni Soap, and VFX studio Supercontinent, crack the code in this snappy spot for Theramed toothpaste.
Dan Teterin, EP at Spingun: “Productions rarely move in straight lines, and this project was no exception. With an aggressive timeline and an ambitious creative stack, the only way forward wasn’t another remote call or ‘quick sync’. It was a locked door, too much coffee, and the full creative force of antoni soap, Charley, and the Spingun crew in one room.
“After a focused four-week post period, we arrived at what we have in front of us now: a piece shaped by true creative collaboration, sharpened by pressure, and finished with a touch of wit.”
“Briefs got sharpened, styles defined, castings launched as a room full of creatives sat shoulder to shoulder, aligning, refining. That intensity, that shared oxygen supply, is what ultimately crystallized the project’s visual language.
“At the center of it all stood director Charley Stadler, whose superpower isn’t just having an impeccable eye or setting a rock-solid creative foundation. It’s steering a ship full of strong opinions and even stronger creatives with absolutely zero ego.
“While the CG worlds were still being built, the usual stream of WIPs just didn’t give us that same hit of creative satisfaction but after a focused four-week post period, we arrived at what we have in front of us now: a piece shaped by true creative collaboration, sharpened by pressure, and finished with a touch of wit.”
Client: Bübchen Bodycare GmbH
Agency: antoni Soap
ECD: Matti Lietsch, Johanna Schmidt
CD: Lucca Cremer
Senior Art Director: Moritz Simons
Senior Copywriter: Siddhartha Bhattacharya
Copywriter: Janina Panning
Production: Spingun Media
Director: Charley Stadler
EP: Dan Teterin, Torge Hill
DOP: Cezary Zacharewicz
Creative Producer: David Löcker
1st AD: Linus Weber
VFX/post: Supercontinent
Editor: Hannes Weishaupt
Color: Slaughterhouse
Colorist: Romo La Davies
Sound: Fridge Audio
Sound designer: David Arnold
