Sibling Rivalry Captures Migrating Data for HPE

Director Joe Wright and the Sibling Rivalry crew follow a nocturnal aviary expedition into the rolling hills and rattlesnakes of Simi Valley, CA, in this cinematic brand film for Hewlett Packard Enterprise.

Sibling Rivalry co-founder/partner/director Joe Wright: “Edge Computing is a complex subject, to say the least. HPE, though, was open to keeping the concept somewhat abstract, as we were looking for a more poetic and visual representation of data management.”

“I chose to use bird murmurations and their migratory patterns as a metaphor for the future of intelligent data, and this became the theme for the film, and I then built the narrative around it.”

“Edge Computing” will premiere live on large screens at HPE’s many global conferences, and then feature online and on all social media outlets.
 
Sibling Rivalry HPE Edge Computing brand film| STASH MAGAZINE

Sibling Rivalry HPE Edge Computing brand film| STASH MAGAZINE

Sibling Rivalry HPE Edge Computing brand film| STASH MAGAZINE

Sibling Rivalry HPE Edge Computing brand film| STASH MAGAZINE

Client:
Hewlett Packard Enterprise

Production: Sibling Rivalry
Director: Joe Wright
EP: Maggie Meade, Shelby Ross
Head of Production: Joanna Fillie
DP: Oliver Millar
Producer: Betsy Blakemore
Post Producer: Renee Haar
Editor: Gabe Darling
Technical Director: Justin Zurrow, Scott Hubbard
Compositing/animation: Keith Kin Yan, Chris Foster, Sohee Sohn

Music, Sound Design, Mix: Yessian
 
 

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