D&AD’s 2026 AI & Creativity Report: Human Judgement Remains the Creative Advantage
August 18, 2026
Part of the global positioning campaign for Jim Beam by The Works Sydney designed to “recruit Millennials and enable them (over time) to charge a premium for their bourbon.” Shot at the Red Studios in LA by SuperPrime director Eli Sverdlov with solid VFX work by Sydney studio Fin. [Watch]