MakeMake Appoints Alex McDowell, RDI, as Director of New Narrative Design Department
July 17, 2026
The best advertising case study we’ve seen in several years, this 90-second clip details “Impossible Game,” an innovative and ambitious project from agency TBWA\Paris designed to help France’s national state-owned railway find extraordinary engineering talent.



Client: SNCF
Agency: TBWA\Paris