The Sacred Egg and The Mill Go Balls to the Wall in “Atomic” Smirnoff Spot

Riff Raff Films’ directing duo The Sacred Egg and The Mill, whose recent collaboration for Topgolf we featured in Stash 162, are back for another intricate mix of VFX and partying – this time for Smirnoff through McCann North America.

Playing off the “life is like a cocktail” metaphor, the spot combines dance, Pilates balls, and CG fabric balls into a tightly choreographed celebration of togetherness and “the spark that’s created when different people, flavors and ingredients come together.”

Watch the making-of video:
 
 

 
 
The-Sacred-Egg-and-The-Mill-Go-Atomic-for-Smirnoff | STASH MAGAZINE

The-Sacred-Egg-and-The-Mill-Go-Atomic-for-Smirnoff | STASH MAGAZINE

The-Sacred-Egg-and-The-Mill-Go-Atomic-for-Smirnoff | STASH MAGAZINE
 
Client: Smirnoff
Head of Brand: Stephanie Jacoby

Agency: McCann NY

Production: Riff Raff
Director: The Sacred Egg

VFX: The Mill London
Creative Director: Fabian Frank
EP: Louise Unwin
Senior Producer: Polly Roberts
Production Assistant: Ellie Georgiou
VFX Supervisor: Pete Hodsman, Vittorio Barabani
Colorist: Pete Oppersdorff

VFX: The Mill Bangalore
Associate Producer: Agrata Sharma
Production Coordinator: Eldhose Joy
DFX Supervisor: Laique Quraishi
Project Lead: Rahul Vijay Desai

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