Director/photographer Thibaut Grevet wraps Samuel L. Jackson, Missy Elliott, and Anthony Edwards into an arresting visual poem celebrating the art and craft of timelessness for adidas Originals thru agency Johannes Leonardo.

Grevet’s stark black and white cinematography (elevated with post/VFX support from Electric Theatre Collective, DEPT Retouch, and INK) held together with a surgical cut from Cabin Edit and inspired music/sound design from Barking owl, ensures the work is impossible to ignore while Jackson’s VO adds the required timeless ingredient.

Annie Barrett, VP of Marketing at adidas Originals: “The Superstar has always been more than just a sneaker, it’s a symbol of originality and a spark for cultural change. This campaign isn’t about looking back, it’s about spotlighting a new generation of Originals who are building what’s next.”
 
 

 
Client: adidas Originals

Agency: Johannes Leonardo

Production: Division
Director: Thibaut Grevet

Production Service: North of Now, Barnstormer Productions

Post/VFX: Electric Theatre Collective
Post: DEPT Retouch
Post: INK

Edit: Cabin Edit

Music/sound design: Barking Owl