Woodwork Amsterdam and director Menno Fokma kick virtual street fashion up a notch in this glitchy showcase for the limited-edition IRL adidas “Into the Metaverse” collection inspired by the NFT, Indigo Herz. [Watch]
From the design and motion team at Loop: “Completing the first year of our collaboration with Adidas with a fourth design-driven piece showcasing all the important features of the new Donovan Mitchell D.O.N. Issue #4 shoe using highly detailed tech-packed motion.” [Watch]
With Buenos Aries animation house 2veinte recently signed to the roster, Barcelona prodco Bol takes on an epic anime-tinted mystery adventure highlighting the release of three new Adidas x Real Madrid jerseys. [Watch]
Toby Castle-Smith, copywriter at TBWA\NEBOKO in Amsterdam: “It’s one of these campaigns where you throw something at the wall thinking it is going to get a few laughs and fall off, but it sticks and a few months later we’re on weekly calls with the wonderful people at Adult Swim, and it all starts to come to life.” [Watch]
From the team at Lightfarm Studios in Rio de Janeiro, Brazil: “For this project in partnership with the agency Kitchen Table for Adidas, the challenge was to create something stylized and original, with a mix of 3D and 2D techniques resembling [contemporary American artist] Hebru Brantley’s artwork. [Watch]
Director/designer Kim Taylor and the team at The Panics in Amsterdam merge megabrands Adidas and Manchester United with the talents of venerable UK designer Peter Saville into a “celebration of Manchester’s two great energies: football and music.” [Watch]
