Permanent Collection

The Midnight Club “Make a Life, Not Just a Living” for University of the Arts London

Posted on Thursday, July 16, 2026

Assembling student work into an art school promo is a smart (aka cheap and effective) creative strategy where execution is everything. The Midnight Club gets it right in this riveting film for University of the Arts London.

Kitty Pemberton-Platt, Partner at The Midnight Club: “UAL set us the challenge of creating a bold and impactful campaign that would resonate globally while staying true to the university’s distinctive identity.

“At the heart of the campaign is a simple proposition: creative education is not just about building a career, but about building a fulfilling life.”

“Working closely with the UAL team, we developed a creative campaign rooted in authenticity, drawing on the stories, ambition and imagery of UAL students themselves. At the heart of the campaign is a simple proposition: creative education is not just about building a career, but about building a fulfilling life.

“‘Make a Life, Not Just a Living’ is a simple and compelling idea that celebrates the creativity of the UAL community while making a powerful statement about its impact.”

Images

Two futuristic, doll-like figures with glowing blue and pink lighting face each other, touching palms, against a black background. They have long hair and wear metallic, sci-fi outfits—an evocative tableau inspired by "Not Just a Living" for University of the Arts London. Frame from Stash Magazine article.

A person with braided hair stretches an elastic band behind their bare back. Their arm is raised, showing defined muscles and a shadow on the wall. The black and white image captures a moment of raw strength and artistry, reminiscent of the creative spirit found at University of the Arts London. Frame from Stash Magazine article.

A woman stands on a platform as two people spray paint a shiny, metallic dress onto her body in a Midnight Club-inspired scene. The dark room, with onlookers in the background, exudes an avant-garde energy reminiscent of University of the Arts London creative showcases. Frame from Stash Magazine article.

Two people in colorful, layered outfits and furry boots pose playfully against a white wall—a scene that captures the creative energy of University of the Arts London. The photo is shown in three overlapping frames with a gray textured background, embodying the spirit to Make a Life Not Just a Living. Frame from Stash Magazine article.

A person in a tattered, red costume poses dramatically onstage, surrounded by two white dress forms against a dark background. Fabric scraps are scattered on the floor, creating a striking scene inspired by The Midnight Club’s "Make a Life, Not Just a Living" for University of the Arts London. Frame from Stash Magazine article.

Credits

Client: University of the Arts London (UAL)

Agency/production: The Midnight Club

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Brand film, Featured, Motion Design · Tags: The Midnight Club, University of the Arts London