Secret-Invasion-Titles-Method | STASH-MAGAZINE

AI-Generated Titles for Marvel’s “Secret Invasion” Series Unleashes Backlash

The debate about the use of AI in the film and motion industry just reached its first official boiling point with headlines on multiple continents and a wave of anger on social media over the titles of Marvel’s Secret Invasion series.

The fallout ranges from VFX artists calling for boycotts of the Disney+ series to major stories in The Washington Post and The Guardian.

Making matters worse is the admission by the show’s director and EP Ali Selim that he doesn’t understand how AI works: “We would talk to them about ideas and themes and words, and then the computer would go off and do something. And then we could change it a little bit by using words, and it would change.”

The titles were created at Method Studios who are understandably not replying to requests for comment.