Aixsponza Go Three Rounds with “Nike Techfleece”
Follow Munich motion house Aixsponza for three rounds of style frames, feedback and changes with the Global Brand Design team at Nike Sportswear to nail the look and feel of their recent CG opus, a 50-second product film for Nike’s Techfleece line.
“Black and White (and Red). To start the project of we were trying wildly different directions. Yet there is a few fixed boundaries in the process that we gave to ourselves: One thing we knew we wanted to do was limiting us to a very straightforward color palette of black-white-red.
“As warmth is one of the main topics using strong red was a no brainer. Additionally we were aiming for clear and simple language in terms of shapes used, spiced up with one “fancy” element to add interest.
“Feedback on round one was pretty positive and we could go ahead with our bold color scheme and shapes idea. One of the bigger inputs thatthe client had was to incorporate more the shielding effect of Nikes products.
“So the unfriendly grim conditions stay outside while you’re really comfy and warm on the inside. And that’s what we tried to work into our designs in round two. Techfleece sheltering you and providing a warm interior.
“The one image that really killed it in round two was the Techfleece-forming-umbrella-shape one and we were asked to do some more development on that one as we could use this as one of the main themes of the animation.
“This is were we thought of picking up the surface pattern of the jacket to have it unravel in single strings that later form all the shapes we need. A versatile approach, we were hoping.”
Client: Nike Sportswear | Global Brand Design
Producer: Jess Puttermann
Brand Design Director: Andre Simmons
Producer Aix: Julian Fischer
Creative Director: Christian Tyroller
Director: Manuel Casasola Merkle, Christian Tyroller
Technical Director: Manuel Casasola Merkle, Matthias Zabiegly
Compositing: Sylvi Rössler, Manuel Voss
3D Layout: Lukas Eberle, Nejc Polovsak, Elisabeth Schlichtner, Vincent Schwenk, Moritz Schwind, Jan Sladecko, Benno Verschüren, Matthias Zabiegly, Santi Zoraidez, Ondrej Zunka
3D Production: Leo Akinbiyi, Lukas Eberle, Patrick Hecht, Jens Kindler, Lars Korb, Moritz Schwind, Jan Sladecko, Philipp Strasser, Ondrej Zunka
Music: Michael Fakesch, Designingsounds
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